A special story in About Manchester reports that the eye market (brows and lashes) was estimated at £12 billion in 2018, and in 2021 was the most profitable segment in cosmetics, with a sales revenue of nearly £1.5 billion.

The brows have been a huge star in the beauty industry too since the likes of Cara Delevigne came in and showed us how to get those famous fluffy brows. Now a staple in our beauty routines, it’s time for Brows By Sarah to enter the market which stands apart and offers more than a simple tint or shape

Sarah Fogg, a celebrity permanent make-up artist and cosmetic tattooist, has trained in the craft of brows for five years and founded Brows by Sarah, along with a Alpha Academy – a permanent makeup training academy.

Her latest venture, the Brows by Sarah brand, offers brow maintenance products which are the only products on the market to contain anti – ageing benefits to firm & hydrate the skin as well as formulas which help to regrow the brows.

Products available include Fluff It Up (£39.00), the super lightweight, but strong clear gel that lifts, fixes & sculpts brows instantly; Wow Brow (£39.00), a 3 in 1 brow product adding depth, breadth and definition with a regrowth property that instantly adds colour to your brow hair whilst adding immediate definition with the built-in brow sculpt.

Brows by Sarah also offers an Airport Friendly Makeup Bag (£16.00), a deceptively spacious, TCA approved makeup bag, to keep your travel necessities in one place.

To read the full feature by About Manchester, please click here.