Brows By Sarah – Product Event
Brows By Sarah – Product Event

A host of local influencers and businesswomen flocked to the Brows By Sarah salon in Altrincham to learn more about the brand new, Brows By Sarah products, launched by founder, Sarah Fogg.

VIP guests included the owner of global fashion empire Forever Unique, and Real Housewives of Cheshire star: Seema Malhorta, celebrity makeup artist Armand Beasley, actress Nicole Barber Lane and DJ Helen Stelling Holt.

Live Demonstration

Brow expert Sarah designed and created two specialised brow products Wow Brow and ‘Fluff It Up’ after years of searching for, and struggling to find, quality and  all encompassing eyebrow products to recommend for her clients.

Sarah explains: “After working with literally thousands and thousands  of beautiful brows I decided that it was time for me to work on a very special product line with each and every product being something that I think everyone can benefit from.

“Although these products are perfect for pairing up with any type of semi – permanent brows, they are actually suited for anyone wanting a little bit of guidance and help with their brows.

“The right set of brows can set off every feature on your face and frame you beautifully, my motto is: your brows – but better.”

Sarah demonstrated both her ‘hero’ products on client and friend Seema, who told the group of 20 VIP’s, how much she loves using Wow Brow and Fluff It Up as a staple in her part of her daily makeup routine.

Brows By Sarah – The Brand

Clinically proven, naturally derived and scientifically engineered, Wow Brow is a revolutionary brow enhancing & thickening serum with the choice of two pigments that instantly intensifies each individual hair for an immediate effect, whilst reactivating hair growth. 

Fluff It Up is a lightweight but strong, clear gel that lifts, fixes and sculpts brows instantly – users can quickly get that on trendy ‘laminated’ look.

Sarah took questions from the floor, then went upstairs to the first-floor clinic, and demo’d a live semi-permanent ‘ombre brow’ top up on model, Fee.

 Guests were transfixed as they watched Sarah create her signature, ultra-natural ombre brows.

They also enjoyed complimentary brow tints and wax treatments from Brows By Sarah team member, Liv, bespoke skin consultations with The Face Lab and one to one consultations with Sarah.

To buy Fluff It Up or Wow Brow please click here.

For eyebrow consultations please email:

(Please note there is currently a six month waiting list for appointments with Sarah).