Brows By Sarah in The Independent
Brows By Sarah in The Independent

The ‘no eyebrows’ look has been taking over runways, red carpets and social media – and it’s certainly not for the faint-hearted.

The phrase ‘bleached brow’ has racked up 124.4 million views on TikTok, showing just how popular the trend has become, and has seen supermodels like Kendal Jenner and Bella Hadid all sporting fashion forward, bleached and brow free faces on catwalks all over the world.

Brows By Sarah founder Sarah Fogg was asked by The Independent Newspaper to give her expert view on the booming, and controversial trend.

“The ‘no brow’ look can look great on some people, but our brows are extremely personal and it isn’t for everyone,” says Sarah, celebrity brow artist and founder of the award winning Brows by Sarah brand.

“It’s not one-size-fits-all and it’s certainly not about simply picking a style, or the most current trend, and sticking with it. We all have different needs and, of course, certain shapes and colours suit different faces. Before picking up the bleach, razor or make-up, I’d recommend speaking to a professional brow artist to get their expert opinion about what would be best for your brows.”

If bleaching your brows or shaving them off entirely feels a bit extreme, you could try covering them with make-up first to see how you like the look.

“Using makeup to create the ‘no brow’ look is a great starting point to avoid making any changes you may regret,” says Sarah. “You can start by brushing concealer into your brows in the opposite direction to hair growth for full coverage.

“Make sure to use a concealer that is a few shades lighter than your natural brow hair – going too light could make your brows look grey rather than bleached. Start at the root of the tail and work the concealer inwards towards the bulb. You can then brush your hair back into the natural direction of growth. After this, repeat the process with a warmer concealer close to your natural skin tone to further hide any darkness. You can then set your brows using a translucent powder, making sure to focus on the arches of your brows.”

For the full feature in The Independent please click here.